In 1875 Anna Eijffinger and her husband Theo opened a wallpaper store across the street from the Royal Palace Noordeinde in The Hague. It was a time with an increasing interest in interior decorating, especially amongst wealthy people. Anna possessed a strong business instinct and worked behind the scenes directing the firm. At the time, it was extremely unusual to find a woman conducting a business. This sign of women’s liberation formed the basis of the eccentric and innovating vision that characterised the brand Eijffinger from the very start.